We seek to demonstrate to the world that character matters.


ROC (Return on Character) Investments, the sub-advisor for the ROC ETF (ticker: ROCI), believes the market consistently misprices the value of exceptional leadership over the long term. The ROC ETF purchases U.S. companies whose management’s behavior exemplifies what we believe to be the highest level of character. The Fund’s portfolio will generally hold stocks of 75 to 150 companies with the highest Composite Character Scores. The ROC ETF will begin by initially weighting the portfolio’s securities to mirror the return profile of the largest 1000 US securities as measured by market capitalization (with companies scoring highest on CEO character as described above).  Portfolio weights are reviewed quarterly and adjusted at the sub-advisor’s discretion.

On an annual basis, the ROCI ETF will re-evaluate each CEO’s Composite Character Score. New CEOs that receive favorable Composite Character Results may be added to the Fund. Conversely, a CEO whose Composite Character Score is lower because of material events or data may be removed. The sub-advisor will typically sell a particular position when (i) a high-character CEO announces that they will exit their company, (ii) a particular CEO’s behavior violates the sub-advisor’s proprietary character and integrity criteria described above, or (iii) a quarterly rebalance removes a company to maintain its broader return profile. Because high-character CEOs tend to stay at a single company for longer periods of time, portfolio turn- over level is expected to be modest to low.

Fund Objective

The Return On Character ETF is an actively managed Exchange Traded Fund (ETF) that seeks capital appreciation by investing in character-led organizations.

Fund Documents

Fund Details

NAV and Market Price

NAV is the sum of all assets less any liabilities, divided by the number of shares outstanding.

Month-End Performance

Quarter-End Performance

Performance quoted represents past performance and does not guarantee future results. Investment return and principal value will fluctuate so shares may be worth more or less when redeemed or sold. Current performance may be lower or higher than that quoted.

Market price returns are based upon the closing composite market price and do not represent the returns you would receive if you traded shares at other times. Returns are average annualized total returns, except those for periods of less than one year, which are cumulative. YTD is year-to-date and ITD is inception-to-date.

Historical Premium / Discount

Completed Calendar Quarters of Current Year

Most Recent Completed Calendar Year

Fund Distributions

Fund Holdings

Fund holdings and allocations are subject to change at any time and should not be considered a recommendation to buy or sell any security.