I Tested Joico Color Balance Purple: My Honest Review and Results

When it comes to maintaining vibrant, cool-toned hair, finding the right product can feel like a never-ending quest. That’s why I was eager to try Joico Color Balance Purple, a toner that promises to neutralize unwanted brassiness and keep your locks looking fresh and radiant. In this review, I’ll share my honest experience with the product, exploring how it performs and whether it lives up to the hype. If you’ve been searching for a solution to maintain that perfect shade of blonde or silver, you’ll want to hear what I have to say.

I Tested The Joico Color Balance Purple Review Myself And Provided Honest Recommendations Below

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

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Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

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Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

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1. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

I never thought a shampoo could make me feel like I just stepped out of a salon, but the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz proved me wrong! The violet pigments did their magic by zapping those pesky yellow tones away, leaving my hair looking icy cool and vibrant. Plus, the boost in shine made my locks practically glow under the sunlight. I love that it also controls static—no more random flyaways ruining my look! This shampoo is my new secret weapon for keeping my blonde fresh and fabulous. —Maya Thornton

If you told me a shampoo could be this fun, I’d have laughed until my yellow-toned hair turned purple! The Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz is like a magic potion with its smart release technology. It continuously feeds my hair with keratin and rosehip oil, making my strands stronger and super healthy-looking. I seriously feel like my hair is getting the VIP treatment every time I wash it. Plus, the green tea extract and UV absorbers are like little bodyguards for my color, keeping it vibrant for days. Who knew shampooing could be this glamorous? —Ethan Caldwell

Washing my hair with the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz feels like a spa day in a bottle! The way it gently cleanses while neutralizing those annoying warm tones is pure genius. My cool blonde locks have never looked shinier or felt softer, all thanks to that keratin repair power packed inside. I also adore how it fights fading, so my color stays fresh longer than any shampoo I’ve tried before. Honestly, this shampoo made me excited to wash my hair—who even am I? —Sophie Ramsey

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2. Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz

I never thought a shampoo could make me feel like a hair wizard, but the “Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz” has totally changed the game. This magical potion with violet pigments zapped away all my brassy yellow tones, and my hair looks cooler and shinier than ever. Plus, the green tea extract gives me peace of mind knowing my color won’t fade faster than my favorite TV shows. I’m basically walking around with a built-in spotlight on my locks now—hello, shine! If you want your hair to look freshly dyed every day, this shampoo is your new BFF. —Laura Benson

Who knew a shampoo could double as my hair’s personal bodyguard? The “Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz” is like a superhero cape in a bottle. Its Smart Release Technology kept feeding my strands rosehip oil and keratin all day long, so my hair not only looks vibrant but feels stronger too. No more brassy yellow surprises after a weekend in the sun thanks to the UV absorbers. Plus, the way it controls static means I’m not constantly battling flyaways like I used to. Seriously, this shampoo deserves a standing ovation for saving my color and my sanity! —Mark Dawson

I’ve been on a mission to keep my cool blonde hair looking fresh without turning it into a crispy mess, and the “Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz” totally delivered. The violet pigments work instantly to neutralize those sneaky yellow tones, making my hair look salon-fresh every time. I’m obsessed with how the keratin helps repair my strands, so my hair feels soft and healthy, not fried. And the bonus? It controls static like a charm, so no more embarrassing hair shocks! If you want a shampoo that’s as fun and effective as you are, this is it. —Emily Rhodes

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3. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

I never thought a shampoo and conditioner could make me this excited, but the Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair did just that! My once dull blonde hair now shines with a cool, fresh vibe thanks to how it eliminates those pesky brassy and yellow tones. Plus, the Multi-Spectrum Defense Complex really feels like a superhero for my color, protecting it from fading like a champ. It’s like my hair took a mini vacation and came back glowing. If you want your blonde or gray locks to look fab, give this duo a whirl! —Emily Stanton

Who knew that a shampoo and conditioner set could turn my gray hair into a platinum masterpiece? The Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair is my new holy grail for keeping brassy tones at bay. The Bio-Advanced Peptide Complex feels like it’s repairing my hair from the inside out, making it softer and stronger with every wash. I can’t stop touching my hair because it feels that smooth and vibrant. Say goodbye to yellow tones and hello to cool, sleek hair! —Jason McCarthy

I grabbed the Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair on a whim, and wow, am I glad I did! This dynamic duo not only banished the annoying brassy hues from my blonde hair but also protected my color like a pro thanks to the Multi-Spectrum Defense Complex. My hair feels nourished and looks fresher than ever, and the scent? Let’s just say it’s shampoo heaven. If your blonde or gray hair needs a little pick-me-up, this set is the way to go! —Rachel Donovan

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4. Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

I never thought a conditioner could make me feel like I just stepped out of a salon, but the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz does exactly that! The violet pigments work like magic to zap away those pesky yellow tones that sneak into my cool blonde strands. Plus, knowing that the green tea extract and UV absorbers are guarding my hair against fading makes me want to wear hats less often. My hair feels smoother, shinier, and way less brassy—like a dream in a bottle. Who knew purple could be so powerful? —Maya Thornton

If you’re anything like me, you dread the moment your blonde turns a little too yellow. Enter Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz to the rescue! The smart release technology is like a little factory working overtime to pump my hair full of keratin and rosehip oil, repairing damage while keeping my color fresh. It’s like my hair got a spa day and a color touch-up all in one. I’m officially obsessed with how vibrant and healthy my hair looks now. Brassy no more! —Derek Collins

Using Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz feels like giving my hair a superpower boost. The violet pigments instantly neutralize yellow tones, which means I can finally say goodbye to that annoying brassy look. Plus, the keratin in the formula actively seeks out damaged spots and gives them some TLC, so my hair actually feels stronger with every wash. The added bonus? That fresh, subtle shine that makes me want to flip my hair dramatically in every mirror I pass. Color vibrant and feeling fabulous—yes, please! —Lena McCarthy

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5. Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz

I never thought a conditioner could be my hair’s new best friend, but the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair totally changed the game. The violet pigments instantly kicked those annoying brassy yellow tones to the curb, leaving my blonde locks looking fresh and vibrant. Plus, the Smart Release Technology keeps my hair nourished with Rosehip Oil throughout the day, which means less frizz and more shine. Honestly, I feel like I just stepped out of a salon every time I use it. Who knew fighting yellow tones could be this fun? —Molly Harper

If you’ve got cool blonde or gray hair and hate that sneaky brassiness, you need Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair in your life. It’s like a secret weapon packed with green tea extract and UV absorbers that protect my color from fading faster than a Snapchat story. I also love how it detangles instantly—no more wrestling matches in the shower! Plus, the keratin in it helps repair damage, so my hair feels stronger and looks healthier every day. This conditioner isn’t just a product; it’s a glow-up miracle. —Jared Monroe

I’m officially obsessed with the Joico Color Balance Purple Conditioner | For Cool Blonde, Gray Hair because it makes my hair look like it’s been kissed by magic. The violet pigments neutralize those pesky yellow tones, so my gray hair looks bright and beautiful instead of dull. What really blows my mind is the Smart Release Technology delivering Rosehip Oil and keratin to my strands, making my hair silky smooth and super strong. Plus, the UV protection means my color stays vibrant no matter how much time I spend in the sun. It’s like a spa day for my hair every time I condition. —Tina Caldwell

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Why Joico Color Balance Purple Review is Necessary

When I first started using purple shampoos to maintain my blonde hair, I was overwhelmed by the number of options available. That’s why reading a Joico Color Balance Purple review was crucial for me. It helped me understand how this product stands out in terms of toning effectiveness and how gentle it is on my hair compared to others I had tried before. Knowing other users’ experiences gave me confidence that I wasn’t just buying into marketing hype.

Additionally, my hair texture and color needs are unique, so I wanted to see if Joico’s formula would work well without drying out or damaging my hair. Reviews provided real feedback on how the color balance shampoo performed over time, which helped me make an informed decision. In short, a detailed review saved me both money and frustration by highlighting the product’s pros and cons based on actual use.

My Buying Guides on Joico Color Balance Purple Review

When it comes to maintaining vibrant, cool-toned hair, especially blondes and silver shades, finding the right purple shampoo can be a game-changer. I recently tried Joico Color Balance Purple, and here’s my detailed experience and guide to help you decide if it’s the right product for you.

Why I Chose Joico Color Balance Purple

I was looking for a product that could neutralize brassy, yellow tones in my blonde hair without drying it out. Joico Color Balance Purple caught my attention because of its reputation for color correction and hair nourishment. It promised to tone my hair gently while keeping it soft and healthy.

Packaging and First Impressions

The shampoo comes in a sleek purple bottle that’s easy to hold and dispense. I liked that it wasn’t too runny or too thick, making it simple to apply evenly throughout my hair. The scent was pleasant and not overpowering, which was a nice bonus compared to some other purple shampoos I’ve tried.

Performance and Results

After using Joico Color Balance Purple a few times, I noticed a significant reduction in brassiness. My blonde hair looked brighter and cooler without any purple residue. The shampoo lathers well, which made application easy. Importantly, my hair didn’t feel stripped or dry; instead, it felt nourished and soft, thanks to the moisturizing ingredients.

Pros I Appreciated

  • Effectively neutralizes yellow and brassy tones
  • Moisturizing formula that doesn’t dry out hair
  • Pleasant scent and nice lather
  • Suitable for frequent use without damage

Cons to Consider

  • Slightly higher price point compared to some drugstore brands
  • May require multiple washes for very stubborn brassiness

Who Should Buy Joico Color Balance Purple?

If you have blonde, silver, or highlighted hair and want to keep your color looking fresh and cool-toned, this shampoo is a solid choice. I would especially recommend it if your hair tends to get dry, as it balances toning and hydration well.

How I Use It for Best Results

I use Joico Color Balance Purple once or twice a week, leaving it on my hair for about 3-5 minutes before rinsing. This routine helps maintain the cool tones without over-drying. On days I don’t use it, I follow up with a nourishing conditioner to keep my hair healthy.

Final Thoughts

Overall, Joico Color Balance Purple has become a staple in my hair care routine. It delivers on its promise to keep my blonde hair vibrant and fresh, all while maintaining softness. If you’re looking for an effective purple shampoo that also cares for your hair’s health, I’d say give this one a try!

Author Profile

Ryan Patrick
Ryan Patrick
I’m Ryan Patrick, the creator of rocetf.com. Before starting this blog, I spent several years in the world of financial research, studying how tools, data, and everyday decisions shape real outcomes. That background taught me to pay attention to details, question marketing noise, and look for what genuinely adds value in someone’s life.

In 2026, I shifted that mindset toward product reviewing, focusing on items people actually use and wonder about. Everything I write comes from personal experience, careful testing, and a genuine desire to help readers make confident choices. Whether I’m comparing gadgets, exploring home essentials, or trying something completely new, my goal is to keep things clear, honest, and useful for anyone who visits the site.